and the Luck Journal Present:



With "Sources", the Luck Journal and the Mountain Valley Spring Water aim to bring an informative look into the origins of inspiration, performative platforms, and cultures from the perspective of creatives across the country .

Our collection of editorial content will track the routes in which American music, food, and culture historically traveled and transformed, and the land and unique stories that play an important role in the continuation of our country's artistic heritage. Explore below.



Sources: Farm to Table at Luck Social

It is unseasonably cold for early October in Austin. Just last week the heavy warmth of a late Indian summer still lingered, but today the air is crisp and clean as rain clouds shade the sun from our eyes. It’s still early as Chefs Ben Runkle of Salt and Time Butcher Shop & Salumeria and Todd Duplechan of the critically acclaimed Lenoir restaurant pull up to Boggy Creek Farms

Sources: Kam Franklin & Joanna's Backyard

As a part of our Sources series with Mountain Valley Spring Water, Kam Franklin found a new source of inspiration in a solo trip and a new destination. Read Franklin’s own words on Joanna’s Backyard below.

Sources: the Americana Narrative

The term “Americana” has lent itself to various interpretations, sparking an ongoing conversation around genre distinction in the music world. A mixture of the soul, rock, blues sounds that have paved the way for the evolution of American roots culture; Americana has become a platform for celebrating the traditions at the heart of our country and, ultimately, a place for musicians to tell their stories without inhibition.

Sources: Echo Park Rising - LA's Neighborhood Music and Arts Festival

Echo Park may seem like an unlikely place for the Luck Family to land, but even cowboys and outlaws made it in and out of Hollywood eventually. The Los Angeles neighborhood of Echo Park, just south of Silver Lake, has been home to music legends like Jackson Browne, Warren Zevon, and Gram Parsons over the years.

Sources: Caleb Caudle & Hanging Rock State Park

As a part of our Sources series with Mountain Valley Spring Water, Caleb Caudle went back to a continuous source of inspiration for his life and music in his home state of North Carolina. Read Caudle’s own words on Hanging Rock State Park below.

Sources: Back to the Fort - The Culture of Newport Folk

On the second day of the 59th annual Newport Folk Festival the event's founder, a 92-years young George Wein, and Rhode Island governor Gina Raimondo, took the event's “Fort” stage to make a special announcement: America's original music festival will continue to take place in its original location...for at least twenty-five more years.