Introducing Sites and Sounds- Episode 1: Maui
Over the years, Team Luck has had the chance to witness firsthand the tales only a true artist could tell: the first time they picked up a guitar; when they hit the road for their first gig; and the people they met along the way.
Every story starts somewhere, which is why we have partnered with Southwest Airlines to present Sites & Sounds, an online series that celebrates hometown influence on music culture by shining a light on destinations that have bred a culture of creativity. Sites & Sounds invites the audience to experience unique locations through the artist's lens. Each episode will feature an artist in their hometown who will welcome a creative friend to tag along and experience the spots and people that contributed to their creative path.
Since joining forces with Southwest, we have dedicated our partnership to storytelling, and to lifting up artists who are making great moves on their own terms.Sites & Sounds is an extension of that vision: providing travelers and music lovers with an in-depth glimpse into the places that makes artists tick.
The program serves as an artist-penned love letter to the places that built them. Each episode will feature a “host” musician who welcomes a fellow artist to the location that has inspired them the most.
The series kicks off in Southwest's newest destination, Maui, where Lukas Nelson invites Nashville's edgy sweetheart Nikki Lane to experience his hometown: showing her the surf spots, restaurants, and venue that shaped his career and life from an early age. Lukas' friends, singer Lily Meola; her brother, surfer and fisherman Matt Meola; free diver and chef, Kimi Werner; and many more join the episode and give a real glimpse into the aloha spirit at the core of Lukas' brand. Watch the full episode here: https://southwest.fm/sites-and-sounds/episode-1/
We’re celebrating by sharing our own adventures on the beautiful and inspiring Maui. We visited the characters, unique destinations, and entertainment hotspots that are an integral part of the island’s cultural history – and will be publishing a trove of content leading up to the premiere of the series. Join us as we launch one of our most treasured new projects, and get to know the places that built some of our favorite acts