Herb Kelleher: 1931-2019

“A company is stronger if it is bound by love rather than by fear.” - Herb Kelleher

Luck would not exist without the support of our loyal fans, hardworking artists, and brands whose missions align with ours. In the quest to create a space that celebrates people and art of all kinds, we have been fortunate enough to partner with Southwest Airlines for the past several years as our presenting sponsor for Luck Reunion. We offer our deepest condolences to the entire Southwest team and community for the passing of founder and CEO Herb Kelleher.

all photos via Southwest Airlines

“The core of our success. That’s the most difficult thing for a competitor to imitate. They can buy all the physical things. The things you can’t buy are dedication, devotion, loyalty—the feeling that you are participating in a crusade.” - Herb Kelleher

“We will hire someone with less experience, less education, and less expertise, than someone who has more of those things and has a rotten attitude. Because we can train people. We can teach people how to lead. We can teach people how to provide customer service. But we can’t change their DNA.” - Herb Kelleher

“We have a strategic plan. It’s called doing things.” - Herb Kelleher